Who are we?
• Smerwick Group is one of the oldest groups in Asia in trading and supply chain management. Through its subsidiaries, the Group is specialized in sourcing, product design and development, vendor compliance, production and export of consumer goods.
• Smerwick Group is a subsidiary of U10 SA, a French listed company, engaged in the design and large-scale distribution of specialized product lines developed around household, personal leisure goods and accessories.
• Smerwick Group employs about 100 people and works with more than 400 factories for a turnover over USD 100 million spanning 5 continents.
We also have an industrial division including products from low voltage electrical cables to electronic connectors, as well as packaging products, personal protective equipment (PPE) and office supplies.
By nature, we can source and manage any range of products as long as we work along with our customers to understand their specific needs.
What we do
We offer our clients the opportunity to enjoy the benefits of having their own office in China without the hassles.
• Product design
• Product development
• Factory compliance
• Factory sourcing
• Negotiation of price
• Production planning and management
• Quality assurance
• Quality control
• Export documentation
• Shipping consolidation
• Custom clearance
In the late 1990s, Longfield Limited was established in Hong Kong to source and export hard consumer goods as well as soft consumer goods. Another office was set up in Shanghai to get closer to the production sites. All these companies were grouped under the holding company Smerwick Group Limited.
In the 2000s, the Group strengthened its focus on home textile manufacturing following its acquisition in 2006 by the French listed company U10 Group, specialized in the design and outsourcing of production of complete turnkey merchandising lines for mass market distributors in particular in the home textile decoration business.
After 2010, Smerwick Group capitalized on its past experience in gift and premium and set up various subsidiaries specializing in the sourcing, design, production and export of inflight branded products as well as consumer and promotional items.
Today, Smerwick Group Limited is thriving, both in hard and soft consumer goods, promotional items, as well as industrial products.
4th Floor, 525 Zhenning road,
200050 Shanghai, PRC
9th Floor, 1 Fu Hsing north road,
10595 Taipei, Taiwan ROC
Phone: +86 21 6120 1220
Phone: +886 2 8771 3347